Prince of the Rock or Queen of the Hill: What Development Strategies for Startups and SMEs?
Version française/French version: LINK This article analyzes the dilemma faced by entrepreneurs regarding development strategies. After identifying their initial market segment, entrepreneurs must seek avenues for growth through various options such as geographical, technological, and commercial diversification, upstream or downstream integration, and conglomerate diversification. The article emphasizes the importance of Lire la suite…